Would a customer account representative from the 1980s or 1990s remotely recognize current marketing methods? How about a real estate agent from the early 2000s? We’re told that technology has changed everything – including how businesses connect with potential customers – and to some degree, that’s true.

But there’s something to be said for old-fashioned marketing techniques, especially in the real estate market.

In case you haven’t noticed, real estate signs aren’t going anywhere. In fact, they’re still one of the most efficient, recognizable and reliable forms of marketing for realtors.


Why Tradition Never Dies

One of the most proven – and most successful – marketing strategies is about as “organic” as it gets: word-of-mouth advertising. Provide a useful product or service, satisfy your customers, and soon enough, the word spreads everywhere. Before too long, these word-of-mouth references increase orders, revenue, and profit.

For realtors, ultra-effective sales performance starts with a strategically placed sign. Instead of word-of-mouth advertising, a real estate sign is rather the ultimate “sight-to-sale” technique. Potential buyers in search of a residential or commercial property continue to do what they’ve always done – get in the car, go visit the local neighborhood and get an up close and personal look at the property.

Buyers prefer in-person inspection to simply browsing properties on their laptops or smartphone. There’s simply no substitute for being there. Similarly, there’s simply no substitute for a real estate sign to generate interest, provide contact information and promote a property – in short, a real estate sign is the gateway to nearly all.


Customized, Cutting-Edge Technology for Today’s Real Estate Signs

It’s pretty clear that real estate signs are still a preferred mode of marketing for realtors. But it’s not like the ubiquitous real estate sign has fallen behind the technological curve; companies like DeeSign, a custom real estate sign manufacturer, have embraced streamlined, online solutions for some of the largest and most respected real estate firms in the United States, including Century 21, Coldwell Banker, Realty Executives, ERA Real Estate, Better Homes and Gardens, RE/MAX, Prudential Real Estate and many others.

DeeSign’s unique design services include expert, in-house artwork, and proprietary sign creation. Creative collaboration is only part of the story – to ensure complete customer satisfaction, complete color prints are provided for client approval. This process makes is easier than ever to create targeted real estate advertising campaigns, from small cul-de-sacs to sprawling industrial parks.

The company offers a complete assortment of real estate signs to fit your specific needs, including:

  • Portable sign posts – the old standby, still as popular as ever!
  • Corrugated directional signs – perfect for pointing potential sales in the right direction!
  • Brochure boxes – say what you need to say, and distribute exactly where you want.
  • Reflective aluminum panels – these sleek signs literally stand out in a crowd, day or night.
  • Plastic A-frames – versatile, sturdy, all-weather…perfect for any sized real estate firm.


With over 100,000 nationwide clients, DeeSign has retained their original commitment to the best possible customer service in the real estate sign industry. If you’re ready to rediscover the incredible effectiveness of the real estate sign and need some help to get started, visit their website or call 1-800-DEE-SIGN (333-7446) today!

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