Public charter schools are a smart alternative for students looking to optimize their high school education, while online learning has grown sdvstremendously over the past generation. San Diego Virtual School (SDVS), a fully accredited public school from the Western Association of Schools and
Colleges, combines the best attributes of both public charter institutions and online educational opportunities. And unlike traditional classroom facilities, many online charter schools – SDVS included – must balance business instincts with effective, on-point instruction.

We recently spoke with Brennan McLaughlin, the Executive Director of SDVS, about the unique challenges he faces each day. Some of the topics we touched on included entrepreneurial advice, innovation in a virtual classroom setting, effective marketing techniques and personal inspiration. Here are some highlights:

  1. Who has been your greatest inspiration? My father. He showed me the importance of relationship building.
  1. What piece of advice would you give to someone who wants to become an entrepreneur? Seek experts, ask a lot of questions, and surround yourself with personnel with the same vision.
  1. Where do you see your business in 10 years? I see ourselves as an exemplary program that will have changed how we educate students who need other educational options. With the explosive growth of online public charter schools, I’m excited to see where we are a decade from now!
  1. How do you go about marketing your business? What has been your most successful form of marketing? We use SEO web optimization. Most of our business growth is from referrals.
  1. What have been some of your failures, and what have you learned from them? Managing and selecting facilities. I have learned to seek consultant experts before entering in on a property. Real estate management requires attention to detail, patience and even a little luck.
  1. How does your company provide innovation within your industry? Our school is the only of its type, so we have a lot of districts asking about our model to help facilitate their students.
  1. How has the online schooling industry evolved over the years? It has changed from being a static digital textbook to an interactive and collaborative teaching model. I think this benefits current students in how they’ll handle the workplaces of the future.

We hope you enjoyed this discussion with one of Southern California’s educational innovators. If you’d like to learn more about San Diego Virtual School, please visit their website or call 619.713.7271. And thanks again to Mr. McLaughlin for taking the time to speak with us – it’s always great to learn industry-specific knowledge from the area’s most promising business leaders.

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