For many business leaders, past experiences define current accomplishments, provide a source of inspiration and help
overcome daily challenges. But for Ben Gage, COO at Diversified Business Resources, Inc., his unique backstory is more than just interesting personal history; after all, how many executives can say they were the personal attorney for motivational guru Anthony Robbins?
We sat down with Mr. Gage and discussed a broad range of topics relevant for up-and-coming entrepreneurs, including a few words of advice for young business leaders, DBR’s future plans, the best ways to market your business, why you should embrace uncertainty and – of course – how working with Mr. Robbins provided inspiration on a personal level.
- Who has been your greatest inspiration?
Several people have inspired me, each in a different way. In my 20s, the owner of a company I worked for taught me what motivates people and that information has been valuable in every aspect of my life. For the first 15 years of my career, I was Anthony Robbins’ attorney and he was an inspiration for always finding a way to overcome the challenges life throws at us. My Uncle is an inspiration for his commitment to being a financial success while remaining a generous and honorable person.
- What piece of advice would you give to someone who wants to become an entrepreneur?
By their very nature, entrepreneurs are relentless so giving up is usually not an option. But the two greatest issues all entrepreneurs face are (i) having enough operating capital to get their business to profitability and (ii) effectively managing the small details involved with creating a successful business. Therefore, my advice to all entrepreneurs would be (i) have a viable plan for generation of operating capital and (ii) devote at least 30% of your time to the management of your business. Capital generation is the biggest reason our company, Diversified Business Resources, was founded.
- Where do you see your business in 10 years?
Our company has successfully provided small businesses with funding solutions for 28 years. All businesses face financial issues and our company is able to provide funding when other sources are not available. In the next 10 years, I expect our company will take greater advantage of technology and make more use of the Internet to continue providing small business with innovative funding solutions.
- How do you go about marketing your business? What has been your most successful form of marketing?
Our most successful form of marketing has been through personal networking and word-of-mouth referrals from existing clients. Other forms of marketing we have used with success include outbound telemarketing and Internet SEO. We’re always looking for an angle that will help us connect with clients.
- What have been some of your failures and what have you learned from them?
The greatest business mistake I have made is expecting that either good or bad times will remain unchanged. Change is the greatest constant